With Retail Media fast becoming one of the drivers of media and advertising innovation and growth, a growing number of retailers are seeking to monetize digital and physical estates.

At the start of 2025, WHSmith North America Media Network, in partnership with leading retail media operator SMG, tasked us with the launch of their first retail media network in the USA market.

We developed a narrative that provided clear differentiation in a crowded market and explained the business logic of the launch and achieved instant industry buzz:

More than 3.3 million impressions across press coverage

Over 1,000 likes, comments, and 60 reposts across LinkedIn pages

Our B2B PR agency media relations approach delivered an immediate retail media news hit achieving coverage across key sectors including US and UK retail and marketing media, this in turn fueled a LinkedIn strategy that amplified the WHSmith Media’s arrival.